History of Pineapple

Debbie Moore OBE, founder of Pineapple Dance Studios, began her journey by winning the Honey Magazine modelling competition at the age of 15, becoming an international model and being the first woman to list her company on the London Stock Exchange.

Debbie founded the Dance Studios in 1979 in a disused Pineapple warehouse in Covent Garden. Her aim was to make dance accessible to everyone, where absolute beginners could mix with professional dancers and celebrities including Madonna and 1D.

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Inspired by the dancers’ style Debbie developed Cotton/Lycra with DuPont and was the first fashion designer to use the versatile fabric for dance wear, followed by bodies, leggings, dresses and skirts. These items revolutionised fashion and helped to create the global Pineapple brand that continues to be a staple of every woman’s wardrobe today. With her Hepburn range she became the first to produce outerwear using Cotton/Lycra.

Originally as a fit model herself, Debbie’s first hand experience meant she was able to structure each piece she designed to be functional and flattering, whilst emphasising the female form.

Pineapple dance wear was the first fashion and lifestyle dance brand to cut leotards in a way which emphasised waists and necklines and designing tracksuit bottoms to flatter hips and legs